Hello! I’m Marie — a UX Researcher.
Areas of Expertise
I’m a seasoned UX researcher with extensive experience in Technology and Design fields. I adeptly handle UX Research projects across the entire product lifecycle, including exploratory, formative, and evaluative studies.
I’m passionate about creating user-centered solutions that not only meet business goals but also drive meaningful impact. With a proven track record of delivering actionable research insights and strategic recommendations, I help companies boost client investments, expand product adoption, and elevate user satisfaction.
I work closely with cross-functional teams to identify project goals, design research plans, and apply a diverse mix of qualitative and quantitative methods. My ability to translate complex research findings into clear, compelling narratives recommendations enables teams to make informed product and strategic decisions.
With a strong background in anthropology, I’m driven by curiosity and empathy. I’m dedicated to understanding users—their needs, desires, and challenges—and using this insight to shape products and services that enhance their day-to-day lives.
Enterprise Research
While at Google Ads, I developed a substantial knowledge in international enterprise research, covering both SMBs and large enterprises across a large number of verticals.
I possess a in-depth understanding of the various persona types and segments within the ads space, and the unique needs, challenges, and technical landscape that digital marketers navigate.
My research insights demonstrate a strong sensibility towards the complexity of digital marketing, the nuances and rationales behind workflows and use cases, and my ability to distill research data into design requirements that help advertisers achieve their business objectives.
