Hello! I’m Marie — a UX Researcher.
I’m a seasoned UX researcher with extensive experience in Technology and Design fields. I adeptly handle all UX Research projects from start to finish, including exploratory, formative, and summative studies.
Areas of Expertise
Passionate about supporting the development of user-centered solutions and helping companies reach their business goals, I have a proven track record of producing impactful research insights and strategic recommendations that drive higher client investments, wider product adoption, and increased user satisfaction.
Through close collaboration with cross-functional partners, I expertly identify project needs and goals, develop project design and research plans, and skillfully utilize a diverse toolkit of qualitative and quantitative research methods. I then translate research insights into engaging narratives that guide product development and strategic decisions.
As a researcher with a robust background in anthropology, I am driven by curiosity, empathy, and dedication to understanding user needs, goals, desires, and challenges, and how products and services can enhance the users’ day-to-day lives.
Enterprise Research
In my recent role as a UX Researcher at Google Ads, I developed a substantial knowledge in international enterprise research, covering both SMBs and large enterprises across a large number of verticals.
I possess a in-depth understanding of the various persona types and segments within the ads space, and the needs, challenges, and technical landscape that digital marketers navigate.
My research insights demonstrate a strong sensibility towards the complexity of digital marketing, the nuances and rationales behind workflows and use cases, and my ability to distill research data into design requirements that help advertisers achieve their business objectives.
